PLANT-BASED FRUIT & VEGETABLE WASH
Your fruit and vegetables
are covered in pesticides.
Spray, rub, rinse. The 15-second ritual that removes what water can’t.
THE THING NOBODY TALKS ABOUT
Pesticides are designed to survive rain. Your tap is no different.
Here’s the uncomfortable truth: rinsing your fruit under the tap barely does anything. Pesticide residues stick. Wax coatings seal them in. A quick splash doesn’t change that.
We’re not making this up. It’s all in published European research from EFSA, PAN Europe, and HBM4EU. The studies are there for anyone to read.
Rinsing under the tap barely does anything. Pesticide residues stick. Wax coatings seal them in. Published research from EFSA, PAN Europe, and HBM4EU backs this.
Don’t take our word for it. Read the studies →THREE OPTIONS, SAME CLEAN
Pick what fits your routine.
Grab it, spray it, done.
Already mixed and ready. Lives on your counter, goes wherever you do.
Best for: daily use, single items, on-the-go
Fill. Soak. Done for the week.
Fill your sink with water and 1 cap of wash. Soak your produce, rub, rinse. 2 to 3 minutes, done.
Best for: families, batch washing, weekly shops
Both. Together. Better value.
One Spray, one Concentrate. Try both methods and find your routine. Saves €4 versus buying separately.
Best for: new to NŌA, gifting, households
THE SCIENCE
We’ll tell you exactly what’s inside. All of it.
We’ll tell you exactly what’s inside.
No mystery ingredients. No fillers padding out the label. Everything in the bottle does something specific. We’re happy to explain what.
No mystery ingredients. No fillers. Everything does something specific.
💧 The Base
Purified water. It carries everything else to where it needs to go.
Purified water, carries everything else.
🌿 The Cleaners
Potassium cocoate, a coconut-derived soap that loosens wax and residue bonds on produce surfaces.
Coconut-derived soap that loosens wax and residue.
🌱 The Scent
Citrus Bergamia Aurantium Peel Oil. Cold-pressed bergamot with natural Limonene, Linalool and Geraniol.
Cold-pressed bergamot oil. That’s all.
WHAT PEOPLE SAY
People who use it. People who study it.
“Honestly, I never thought about what’s on strawberries until my little one started grabbing them off my plate. NŌA was a no-brainer. I actually understand what’s in it.”
“I never thought about what’s on strawberries until my little one started grabbing them off my plate.”
“Plant-based surfactants are well-documented for their ability to remove hydrophobic contaminants from produce surfaces. The formulation logic here is sound, and refreshingly transparent.”
“The formulation logic here is sound, and refreshingly transparent.”
“I’m pretty dialled in with what I eat. But pesticide residues on my veggies? That was a blind spot. NŌA filled it. Takes me 30 seconds, done.”
“Pesticide residues on my veggies were a blind spot. NŌA filled it. 30 seconds, done.”
IT’S NOT JUST FOR ONE TYPE OF PERSON
If you eat fruit or veg, this is for you.
For the one who’s feeding little people.
You already rinse everything before handing it over. But water doesn’t remove what’s actually on there. NŌA does. One less thing to worry about.
Water doesn’t remove what’s on there. NŌA does.
See what it removes →
For the one who reads every label.
You choose organic. You check sourcing. But even organic produce carries surface residues. NŌA is probably the easiest upgrade you haven’t made yet.
Even organic produce carries surface residues. The easiest upgrade you haven’t made yet.
See the research →
For the one who’s always on the move.
At your desk, in the park, between meetings. You eat fruit everywhere — but a tap isn’t always nearby. NŌA Spray fits in your bag and works in 30 seconds.
A tap isn’t always nearby. NŌA Spray fits in your bag.
Get the Spray →FOR BUSINESS
Are you a restaurant, grocer, or office?
Subscription, bulk, retail stocking, or something we haven’t dreamed up yet. Tell us what you’re after, and a real person will get back to you within one working day.
A real person replies, always.
No newsletter, no follow-up sequence.
THINGS PEOPLE ASK US
Before you buy, you probably want to know.
Yes. Everything in NŌA is food-safe and plant-derived. It’s gentle on delicate berries and works just fine on thick-skinned avocados. Nothing changes the taste, texture, or freshness. It just lifts what shouldn’t be there.
Surface pesticide residues, agricultural waxes, dirt, and the film you didn’t know was there. The plant-based surfactants break the bond between those residues and the produce, so a quick rinse washes them away.
Yes, when used as directed. Every ingredient is plant-derived and food-safe, and rinsing your produce after use is all you need. But NŌA is a concentrated wash, not a drink. Like any cleaning product, swallowing it in large amounts can cause stomach upset, so keep the bottle out of small hands. Used normally, it’s completely safe around your family.
The NŌA Spray gives you around 200 sprays, which covers weeks of daily use. The Concentrate lasts even longer. One capful per sink means a single bottle can last months, depending on how often you’re washing.
Water rinses off loose dirt but struggles with pesticide residues, especially the ones sealed under wax coatings. Vinegar helps a little, but it isn’t formulated to break those bonds. NŌA’s plant-based surfactants are designed to dissolve and lift what water and vinegar leave behind.
NŌA is formulated and made in the Netherlands. Every ingredient comes from trusted European suppliers, and we list every single one on our website. No hidden “proprietary blends”, no mystery. Just full transparency.
READY WHEN YOU ARE
The smallest change that actually matters.
One bottle lasts months. You use it in 30 seconds.
Free shipping on orders over €50